Miracle White & Bright Colour Enhancing Conditioning Shampoo Treatment is specially formulated for all coat colours of all breeds. It is a natural alternative to chemically treated whitening and brightening products. Made with botanical extracts, Miracle White & Bright contains ZERO bleaches, chemical dyes or optical brighteners. This wonder product effectively neutralises discolorations and removes staining, the kind way. It is wheat free and Vegan, and of course Cruelty-Free certified. • it has an economical 25:1 dilution ratio.